The United Dairymen of Idaho released a new series of TV commercials today, featuring four Idaho dairy farm families. The thirty-second spots showcase dairy farmers, as they tell their story about what being a dairy owner means to them and their families. The concept for the spots, which was developed in January, 2014 was to connect consumers with where food comes from.
The footage, which was shot during the month of June, features dairies in Kuna, American Falls, Mountain Home and Buhl. “These dairy farm families are honest, caring people, with a pure passion for what they do,” said Karianne Fallow, CEO of the United Dairymen of Idaho. “Our hope is that as people watch these commercials, they will realize that this is the foundation from which the Idaho dairy industry is built. These families care deeply about what they do and the milk their cows provide.”
:30 TV Spot Featuring Idaho Dairy Farmer, Ed DeGroot
This television campaign accompanies a radio campaign, featuring the same farmers which began airing during the month of August.
Spots can be seen on the following networks throughout Idaho: KBOI, KIVI, KNIN, KTVB, KMVT, KSAW, KTFT, KIDK, KIFI
About United Dairymen of Idaho
The United Dairymen of Idaho (UDI) protects and promotes the Idaho dairy industry and dairy farm families through outreach, nutrition counseling and partnerships with consumers, dairy processors, retail outlets and farmers and their families. UDI is the parent organization of both the Idaho Dairy Council and the Idaho Dairymen’s Association. Visit UDI’s website, Facebook page and Twitter feed for updates and additional information.
About the Idaho Dairy Council
The Idaho Dairy Council (IDC) provides nutrition education to the entire state of Idaho as a non-profit organization supported by the United Dairymen of Idaho. The Council provides free, science-based nutrition resources to educators, students, health professionals and the public via curriculum, materials, funding, and nutrition instruction.