FOR IMMEDIATE RELEASE
Media Contact: Cindy Miller
August 11, 2014
Today, the United Dairymen of Idaho (UDI) launches a new radio campaign in the Boise, Idaho Falls and Twin Falls markets. The campaign consists of three :30 spots featuring Idaho dairy farmers and their stories about dairy farming in Idaho.
“We are excited about our farm families sharing their stories with listeners throughout Idaho,” said Karianne Fallow, CEO of the United Dairymen of Idaho. “All of our dairy farms are family owned, and having a few of them involved in this project has been rewarding. I think our audiences will get a good sense of what farming means to them, and how hard they work to make sure they are providing high quality milk for consumers.” She added.
This campaign will include television spots which will air throughout Idaho at the end of September.
Listen to One of the Radio Spots Here:
About United Dairymen of Idaho
The United Dairymen of Idaho (UDI) protects and promotes the Idaho dairy industry and dairy farm families through outreach, nutrition counseling and partnerships with consumers, dairy processors, retail outlets and farmers and their families. UDI is the parent organization of both the Idaho Dairy Council and the Idaho Dairymen’s Association. Visit UDI’s website, Facebook page and Twitter feed for updates and additional information.