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Former Seattle Seahawk, Marcus Trufant, Visits Fuel Greatness Magic Valley Event

As a region with exemplary Fuel Up to Play 60 schools, the Magic Valley has been awarded an NFL player visit featuring former Seattle Seahawks cornerback Marcus Trufant, Seattle Seahawks cheerleaders, and the team’s official mascot, Blitz. Students from schools in Twin Falls, Dietrich, Filer, Jerome, Richfield, and Rupert will be attending the event, which celebrates healthy schools and student activities.

United Dairymen of Idaho and the Idaho Dairy Council support schools throughout the state of Idaho. In January, 2015, over $59,000 was granted to 24 Idaho schools were chosen to receive funding to support their Fuel Up to Play 60 initiatives. The schools were selected from among hundreds of schools across the country that applied for funding to help them jumpstart and sustain healthy nutrition and physical activity improvements.

Also in attendance were Miss Magic Valley, Kalie Wright, and Twin Falls City Manager, Travis Rothweiler, speaking to the importance of healthy and physical activity.

Learn more about Marcus Trufant his career at and find photos of him at

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About the Idaho Dairy Council
The Idaho Dairy Council provides nutrition education throughout the Gem State as a nonprofit organization supported by the United Dairymen of Idaho. The council provides free, science-based nutrition resources to educators, students, health professionals and the public via curriculum, materials, funding, and nutrition instruction. Visit for more details.

About Fuel Up to Play 60

Fuel Up to Play 60 is designed to engage and empower youth to take action for their own health by implementing long-term, positive changes for themselves and their schools. Customizable and non-prescriptive program components are grounded in research and include tools and resources, in-school promotional materials, a website, youth challenges and rewards and funding opportunities. The program is designed to help prevent childhood obesity and help youth develop life-long healthy eating and daily physical activity habits. As part of the program, student teams work with adult leaders in each school to make kid-appealing, good-tasting, nutrient-rich foods more available. They also create opportunities for daily physical activity, such as noon walking clubs and after-school sports and dance clubs. Fuel Up to Play 60 encourages kids to get involved and make changes that will help make their schools healthier places. The program reaches youth directly and engages their help in leading and inspiring their friends. The United States Department of Agriculture, NFL and National Dairy Council are partners in the program, and it is further supported by several health and nutrition organizations: Action for Healthy Kids, American Academy of Family Physicians, American Academy of Pediatrics, American Dietetic Association, National Hispanic Medical Association, National Medical Association and School Nutrition Association. Visit to learn more.

For more information:

Cindy Miller, United Dairymen of Idaho
208.332.1645 (office)
812.322.7740 (cell)