Partnerships play a key role in checkoff promotion. Our partnership with McDonald’s® has resulted in continued growth in McDonald’s dairy sales as menu development efforts are being driven by checkoff employees who work at McDonald’s headquarters in Oak Brook, Illinois. Beyond McDonald’s, the checkoff’s partnerships with Domino’s and other pizza companies and suppliers have moved more than 6 billion pounds of milk since 2009, according to the U.S. Department of Agriculture. Our partnerships have garnered short term results with an increase in category sales as well as long term objectives of introducing innovative dairy products to consumers.
Checkoff cannot rely on farmer funding alone to accomplish the priorities set by dairy farmers. The Innovation Center for U.S. Dairy® allows the checkoff to partner with processors, manufacturers and others to leverage their financial and other resources. More than 800 professionals representing 300 companies dedicate their time and expertise to help advance checkoff goals and priorities.