The NFL and Idaho Dairy Council Select Local Student to Serve as a State Ambassador for Fuel Up to Play 60 – the Nation’s Largest In-School Wellness Program
Meridian, Idaho – (June 6, 2014) – Evelyn Juarez, a local student from Richfield, was selected as one of 59 students to serve as a State Ambassador for Fuel Up to Play 60, the premier in-school nutrition and physical activity program. Inspired and led by youth, Fuel Up to Play 60 empowers students to eat healthy, be active and make positive changes in their schools and communities. The program – created in partnership with Idaho Dairy Council and the NFL, in collaboration with USDA – is in nearly 74,000 schools nationwide.
“Investing in the health and wellbeing of our future generations is crucial and that begins with our students,” Crystal Wilson, Ed.S, MS, RDN, LD, Senior Director of Health and Wellness for Idaho Dairy Council. “All of our Fuel Up to Play 60 Ambassadors have proven to be leaders in creating effective and healthy changes in schools. Evelyn has been a leader in the Fuel Up to Play 60 program at her school by helping to coordinate a taste test to give students an opportunity to try healthy food options. She has also helped with intramural sports to encourage physical activity.”
Juarez along with 63 other State and National Ambassadors, help lead the Fuel Up to Play 60 program, which engages youth directly as grassroots leaders to increase access to healthy foods and 60 minutes of physical activity at school. In the coming year, Juarez will lead her school in making healthy, sustainable changes and represent the program at statewide events, round table discussions, and more!
Selected from a nationwide search and extensive application process, these State Ambassadors along with National Ambassadors will have the opportunity to attend the Fuel Up to Play 60 Student Ambassador Summit in Arlington, Texas this summer. The Summit provides Student Ambassadors the opportunity to meet their fellow Ambassadors, learn leadership skills and help shape the program for the 2014 – 2015 school year. Students will also have the chance to meet NFL players and participate in exciting events including physical activity drills and an ultimate cook-off with their peers.
About United Dairymen of Idaho
The United Dairymen of Idaho (UDI) protects and promotes the Idaho dairy industry and dairy farm families through outreach, nutrition counseling and partnerships with consumers, dairy processors, retail outlets and farmers and their families. UDI is the parent organization of both the Idaho Dairy Council and the Idaho Dairymen’s Association. Visit UDI’s website, Facebook page and Twitter feed for updates and additional information.
About Idaho Dairy Council
The Idaho Dairy Council (IDC) provides nutrition education to the entire state of Idaho as a non-profit organization supported by the United Dairymen of Idaho. The Council provides free, science-based nutrition resources to educators, students, health professionals and the public via curriculum, materials, funding, and nutrition instruction.
About Fuel Up to Play 60
Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by National Dairy Council (NDC) and National Football League (NFL), with additional partnership support from U.S. Department of Agriculture (USDA). The program encourages youth to consume nutrient-rich foods (low-fat and fat-free dairy, fruits, vegetables and whole grains) and achieve at least 60 minutes of physical activity every day.
Fuel Up to Play 60 is designed to engage and empower youth to take action for their own health by implementing long-term, positive changes for themselves and their schools. Customizable and non-prescriptive program components are grounded in research with youth, including tools and resources, in-school promotional materials, a website and student challenges. Fuel Up to Play 60 is further supported by several health and nutrition organizations: Action for Healthy Kids, American Academy of Family Physicians, American Academy of Pediatrics, Academy of Nutrition and Dietetics, National Hispanic Medical Association, National Medical Association and School Nutrition Association. Visit FuelUpToPlay60.com to learn more.
About NFL PLAY 60
Designed to help tackle childhood obesity, NFL PLAY 60 brings together the NFL’s long-standing commitment to health and fitness with partner organizations like the National Dairy Council. NFLPLAY 60 is also implemented locally, as part of the NFL’s in-school, after-school and team-based programs. For more information, visit NFLRush.com.
About National Dairy Council
National Dairy Council® (NDC), the non-profit organization funded by the national dairy checkoff program, is committed to nutrition education and research-based communications. NDC provides science-based nutrition information to, and in collaboration with, a variety of stakeholders committed to fostering a healthier nation, including health professionals, educators, school nutrition directors, academia, industry, consumers and media. Established in 1915, NDC comprises a staff of registered dietitians and nutrition research and communications experts across the country. NDC has taken a leadership role in promoting child health and wellness through programs such as Fuel Up to Play 60. Developed by NDC and the National Football League (NFL), Fuel Up to Play 60 encourages youth to consume nutrient-rich foods and achieve at least 60 minutes of physical activity every day. For more information, visit www.NationalDairyCouncil.org.
Contact: Cheri Chase, Senior Director of Consumer Confidence