Meridian, Idaho – (June 3, 2014) – Kids love cold milk. What better way to help schools give children what they want than to provide coolers that are convenient for schools and are designed to keep the wholesome and nutritious milk kids enjoy cold and refreshing.
Idaho Dairy Council, on behalf of Idaho’s dairy farm families, awarded the following schools milk coolers during the 2014 school year through the Dairy Does Good/Foodservice Strategies program.
- Ponderosa Elementary – Meridian
- Sandcreek Middle School –Ammon
- Payette High School
- Idaho Youth Challenge Academy – Orofino
- Jefferson Elementary – Rigby
- Lake Pend Oreille High School
Funding for the program was started in 2004 after a survey found that more than 44% of Idaho schools did not have a milk cooler. Since 2004, Idaho Dairy Council has funded more than $1.3 million in milk cooler grants which has provided 539 coolers for Idaho schools and other institutions.
“It is alarming that so many schools do not have proper refrigeration for their milk. As beverage competition increases it is important that milk be offered at its best, and that means cold,” according to Crystal Wilson, Ed.S, MS, RDN, LD, Senior Director of Health and Wellness for Idaho Dairy Council. Milk coolers promote better preservation, and better milk taste. Temperature control is essential, even one degree can affect product quality. The shelf life of milk decreases rapidly at temperatures higher than 40°F.
“Children in Idaho are not drinking enough milk,” Wilson continued, “When sodas and fruit drinks replace milk, it is hard for children to get the key nutrients they need for growth and development.” Eating calcium-rich dairy foods such as milk, cheese and yogurt during childhood and adolescence will help build strong bones and reduce the risk of fractures and osteoporosis later in life, according to a report released by the American Academy of Pediatrics.1 The report stresses the importance of parental role modeling, physical activity and calls for pediatricians to regularly check whether their patients are getting enough calcium. USDA data indicates that 7 out of 10 teen boys and 9 out of 10 teen girls are not getting the calcium they need.2,3 Calcium is important for the development of peak bone mass.
Idaho Dairy Council continues to work with school foodservice to increase milk consumption through proper refrigeration, cafeteria promotions, and nutrition education. www.udidaho.org for more information on the Milk Cooler Grant program.
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- American Academy of Pediatrics, Optimizing bone health and calcium intakes of infants, children, and adolescents. Pediatrics. 2006; 117 (2):578-585.
- USDA’s 1994-96 continuing survey of food intakes by individuals and 1994-96 diet and knowledge survey. Riverdale, MD: US Department of Agriculture; 1999. Available at: www.usda.gov Search under “Food Surveys.”
- Institute of Medicine, Food and Nutrition Board. Dietary Reference Intakes for Calcium, Phosphorus, Magnesium, Vitamin D, and Fluoride. Washington, DC: National Academy Press; 1997.
About United Dairymen of Idaho
The United Dairymen of Idaho (UDI) protects and promotes the Idaho dairy industry and dairy farm families through outreach, nutrition counseling and partnerships with consumers, dairy processors, retail outlets and farmers and their families. UDI is the parent organization of both the Idaho Dairy Council and the Idaho Dairymen’s Association. Visit UDI’s website, Facebook page and Twitter feed for updates and additional information.
About Idaho Dairy Council
The Idaho Dairy Council (IDC) provides nutrition education to the entire state of Idaho as a non-profit organization supported by the United Dairymen of Idaho. The Council provides free, science-based nutrition resources to educators, students, health professionals and the public via curriculum, materials, funding, and nutrition instruction.
Contact: Cheri Chase, Senior Director of Consumer Confidence