Checkoff organizations across the country are working hard every day to protect and promote the collective dairy industry. In Idaho, the UDI staff and board are committed to growing the industry towards a more bright and prosperous future. The impact of shifting the checkoff’s business plan from generic advertising to strategically-chosen partnerships continues to drive sales and influence the broader industry and marketplace.
Checkoff priorities are focused on three top-tier priorities to further dairy farmer interests:
- Activating strategic partnerships with marketplace leaders to drive change.
- Accelerating innovation and sales through industry-wide participation.
- Optimizing the nutritional benefits of dairy to protect and promote sales.